Exclusive collaboration bringing a collection of everyday streetwear essentials, including graphic tees, hoodies, relaxed-fit pants, and accessories.
Bold & Expressive
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Price Cuts on Top Styles
Bundle up and save—buy any two items and get 25% off!
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Apex
Our story
About us
Almost half of the world's population wears a T-shirt each day.
It's one of our best chances to express ourselves. We produce T-shirts for outliers to express their renegade nature.
Quality. Simplicity. Scarcity.
We think that abundance, in style and quantity, dilutes the meaning. We try to keep it simple, yet elegant and rebellious.
We value the outlier spirit, non-conformism, and creativity. We hold ourselves responsible for making products that the mavericks and creatives will love.
Limited Edition
Featured Product
Apex®
This versatile bucket hat is made from durable fabric and designed for both comfort and style.
Color
Size
Stories
Style Insights
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Why Strangers Dress Alike
You are walking through a city you have never visited. Across the street, someone is wearing a faded...
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T-shirt Is The Outlier Uniform
Uniforms are supposed to make people look the same. So why do so many people known for thinking...
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Logo Means More Than a Logo
A logo has a simple job. Tell you who made something. That’s why companies put their names on...
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How T-Shirts Frighten Politicians
In January 2014, 18-year-old Mahmoud Hussein was travelling home in Cairo. He wasn't carrying a weapon. He wasn't...
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A T-Shirt Is a Manifesto
A protest sign works until you put it down. A T-shirt keeps talking after you've stopped. That is...
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Dressing Against the Rules
Fashion has rules. What belongs together. What looks respectable. What men should wear. What women should wear. What...
Stay misfit
Stay involved
Stay creative
Stay outside
Stay yourself
